ICP Scoring Checklist
Score your segments in one afternoon and choose the market worth winning.
- The eight criteria and how to score them
- A blank weighted scorecard for your team
- How to read the totals and build a stop list
Practical tools, books, videos and programs to help you think more clearly about growth, markets and building lasting wealth.
The frameworks I use in every Revenue Audit. Leave your email and they’re yours to use with your team.
Score your segments in one afternoon and choose the market worth winning.
A practical guide to scoring your segments and mapping the buying committee.
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Strategy, positioning and wealth-building insights from two decades in the field.
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