You’re spending millions on demand generation, campaigns and sales tools. But if you’re targeting too many audiences with undifferentiated positioning, the return will always disappoint.
A 12-week strategic engagement that helps your marketing and revenue team identify the accounts most worth winning, align positioning around those buyers, and build a measurable path from buyer interest to qualified pipeline. Designed for CMOs, CROs and revenue teams at US B2B SaaS companies with $50M–$150M in revenue.
You don’t need a miracle campaign. A small, measurable improvement in who you target and how you position to them compounds across your whole pipeline.
| Illustrative | Before focus | After focus |
|---|---|---|
| Win rate | 18% | 20% |
| Revenue won | $1.8M | $2.0M |
Based on a representative $10M pipeline scenario: 100 qualified opportunities at $100,000 average contract value and 80% gross margin.
The program works best when there’s a live growth decision on the table and an executive ready to own it.
Begin with strategic clarity, or go all the way from focus to a launched campaign.
For teams that need clarity on who to target and what to say, fast.
Everything in the Strategy Intensive, plus the training, coaching and campaign to turn it into pipeline.
Start with a free 30-minute audit of your ICP, buying committee and campaign plan. We’ll know within the call which package fits.
Book your free 30-minute Revenue Audit